This FOOH piece was created for a collaboration between ARMEDANGELS and Wikipedia, produced by keingarten as part of the “Facts Matter” campaign.
The scene centers on a staged intervention in a Manhattan street setup: a billboard structure opens up, releasing a swarm of bees while honey begins to drip onto floating typographic elements. Blending photoreal integration with surreal motion, the piece visualizes one of the campaign’s playful facts in a bold, attention-grabbing way.
I was responsible for the full 3D and VFX execution, including asset creation, simulation, look development, lighting, and rendering, based on a pre-defined camera track and scene blocking.
