“Play It Smart” is a Black Friday campaign developed for the German fashion brand DRYKORN in collaboration with keingarten and Lucas Ott. The concept translates nostalgic, playful objects into digital motion pieces to present seasonal offers in an unexpected way.
My contribution focused on a paper fortune teller animation. Starting from a minimal sheet, the form folds itself into the familiar object, using its opening and closing mechanics to reveal curated outfits from the collection. The piece combines precise motion design with a light, playful narrative, turning a simple interaction into a dynamic showcase of the campaign.
